If making great profits was easy, every small business would be doing it
Small business blogger Michelle van Schouwen suggests 5 ways to grow your top line and increase profits.
Posts belonging to Category Michelle van Schouwen
In marketing, basic truths remain
Keep track of marketing trends, but never forget that some basics always apply, advises blogger Michelle van Shouwen.
Hold the line: Develop and maintain employee procedures and policies
Small business owner Michelle van Schouwen provides tips on how to assure your employee policies and procedures are followed.
Business planning inspired by Francis Ford Coppola
Blogger Michelle van Schouwen points to the many ways in which having a theme for your business can help you better plan for success.
Run your company lean and smart: Self-audit for 2017 savings
Blogger Michelle van Schouwen points out the benefits of doing annual self-audits of your business expenses to see where $$ can be saved.
Climate change: Can your small business turn trouble into opportunity?
Michelle van Schouwen suggests that some small businesses may have an opportunity to innovate in products and services that address the emerging needs brought on by climate change.
Earn the loyalty of your very busiest clients
Blogger Michelle van Schouwen writes about ways to provide responsive service to your very busiest clients.
Another reason start-ups fail: Waiting for the phone to ring
No matter how great your new product or service is, a start-up can’t just sit back and expect the phone to ring. A strong sales effort is a must, writes blogger Michelle van Schouwen.
Limited-budget quandary: Engage a marketing company or hire a marketing employee?
Blogger Michelle van Schouwen points out three big reasons small businesses should consider spending their limited marketing bucks on outside experts rather than an in-house hire.
How resourceful startups can avoid the “number one cause of death”
Blogger and marketer Michelle van Schouwen gives tips on how your startup can avoid the number one reason that new companies fail.
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