Marketing messaging to attract your ideal client base
Michelle van Schouwen gives advice on developing effective marketing messaging for your small business.
Posts belonging to Category Michelle van Schouwen
Managing employees: Trust, but verify
Michelle van Schouwen explains why “trust but verify” should be the mantra of every small business owner when it comes to employee management.
Your first employee: An administrative assistant
Michelle van Schouwen offers tips on how to hire your first employee, which she advises should be an administrative assistant.
How to get the clients you want most
Michelle van Schouwen gives sage advice on how to find and keep the best type of client for your small business or solo practice.
Pros and cons of opening a satellite office
Michelle van Schouwen shares lessons she learned from having a satellite office for her small business.
Tear of the bandage and fire that problem employee
Michelle van Schouwen offers hard-earned advice on firing problem employees in your small business.
What’s in your pipeline? A process for better revenue prediction and planning
Michelle van Schouwen advises using this lead generation method to better predict fluctuations in cash flow and revenues.
Your mature small manufacturing business needs to change? Advice from an expert
Follow these steps to take your mature small manufacturing business to a new level.
Shield your business and yourself from pervasive stress
Michelle van Schouwen recommends ways to relieve the stress you’re feeling over running your small business.
Takeaways from a consummate sales professional
Michelle van Schouwen’s shares insights into relationship sales that she gained from a recent experience with a talented Realtor.
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