Handling disasters with a sensible entrepreneurial head

Image by Nico Franz from Pixabay

By Henry Brown

You might think that you have your health and safety practices all lined up, but one of the biggest obstacles to dealing with any form of a disaster is actually yourself. There are natural issues that cause concerns for businesses across the globe, and any type of disaster can cause significant damage to your company. And while these incidents are unpredictable, it’s important for you, the entrepreneur, to remember that dealing with these situations should be part of the fabric of your role. So what do you need to remember?

Have an emergency operations plan

When the business is struck down, rather than panicking, you need to stick to that roadmap for remedying the action. Decide the responsibilities to you and your workforce, and make sure that you have everything in place. There is always a solution to a problem. If there’s a flood, there is always a commercial water damage restoration company that will help. And when we have the support in place, it is going to give us more confidence to lead more effectively.

Regrouping everything

If you’ve been hit hard, you have to remember that it’s not just about preserving the business but making sure that everybody feels secure. This could mean communicating with your employees to ensure that everybody feels secure in the business going forward but also making sure that if you need to get extra financial help, you are aware of the institutions that can help you out. Disasters will always happen, but make sure that when you start to build everything back up, you are doing it in a calm and controlled manner.

Dealing with the customer fallout

During any form of disaster, a company needs to come forward to help customers with the services. At this point, it’s important to remember that a modicum of goodwill can prove beneficial to the business in terms of reputation but also provide customers with peace of mind. This is especially true for customers who have paid for a subscription service or are giving money to you regularly. It’s important to couple this with an effective online presence. This will help to spread the word about how the company is going to recover. Social media presence is, understandably, crucial but remember that if you are going to do this, it’s about communicating in a more transparent manner than trying to hide or operate in a cloak and dagger approach.

Understanding your abilities to deal with future disasters 

From the perspective of the entrepreneur, we can always find ourselves in hot water, but it’s how we bring ourselves out of it. Dealing with any form of disaster is about having the tools to help everybody out of it, but also realizing that the lessons you have learned during this time will result in a stronger and more effective business and a more resourceful version of you.

We all learn from the mistakes that we make, and when it comes to any form of disaster, it’s very easy to say that this was out of our control, but this should be a solid lesson in dealing with disasters. You never know what will strike.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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