By Harnil Oza
Are you thinking about launching yourself into the world of search engine advertising? Do you want to appear on Google, Yahoo or Bing and want to be the first on search results? The first step to achieve this is to find a good search engine marketing (SEM) agency to accompany you all the way.
There are distinct differences between search engine optimization (SEO) and search engine marketing (SEM). It is recommended to leave your online marketing in the hands of professionals. Today, we will delve a little more into the importance of an SEM agency for your business.
What is a SEM agency doing?
A SEM agency is a company formed by online marketing professionals that specialize in marketing campaigns in search engines. SEM is much more than what is usually thought. It is about search campaigns in search engines (like Google). But this is only a small part of the SEM.
SEM is all the marketing that takes place in a search engine. SEM is paid advertising and encompasses SEO and all the actions that are carried out for a company to appear in the search results of search engines. This is not only done for Google. SEM is also done for Yahoo, Bing and other search engines, and a good agency knows how to work on these engines too.
What characteristics should a SEM agency have?
A SEM agency should know how to do everything that deals with online marketing. This way, you will have experts in various areas of online marketing who can help you to achieve your goal. Remember that in marketing, you can never talk about isolated actions: everything counts and everything must (or should) be included under the same strategy.
How to choose a SEM agency for your campaigns
Make sure the agency is made up of qualified and experienced professionals. When you choose an agency, you should try to stick with it to the end. The agency that starts your campaigns is the one that best knows the metrics and the one that should manage them until the end.
What can you rely on to know that they are going to do a good job? Here are some tips that can help you in the selection of the agency:
-It has to be a specialized agency
Many individuals who are adept at Google search and have used an AdWords campaign now call themselves a professional. You have to make sure that the agency is made up of real professionals, trained in online marketing and specialized in SEM.
This does not mean that you should go to the agency and force everyone to show their online marketing certificates.
-It has to be adept with different search engines
Even though Google is the biggest search engine, there are other search engines that you should consider in your SEM. Your target audience might prefer using the other search engines and as a result, it is necessary for your agency to have knowledge of these search engines. Remember to contact top web development companies for your web development projects.
-It must be able to advise you from the beginning
The agency that you choose must be able to proffer a solution to different problems. When you tell them the reasons why you are contacting them, you should be rest assured that they can tailor a strategy directed at your specific objective. Not everything works for everyone and to give good results, it is necessary to analyze your business objectives. A good SEM agency has to be able to advise you on what is the best solution for your specific case.
-It must offer an analysis of the results
The great advantage of online marketing and, more specifically, of paid advertising in search engines is that EVERYTHING can be measured. This is the major difference compared to conventional advertising. With this, you can know where users click, where they come from and other important metrics.
A good SEM agency will include periodic analyzes of the KPIs (key performance indicators) of your campaigns in its services so you can track how they are working and whether or not your objectives are being met.
SEM tricks for companies
The beginning of a marketing campaign is tricky. Here are recommendations and tricks so you can better orient your SEM strategy:
-Use geographic targeting for your campaigns. This option will allow you to more easily reach your potential customers. Even sharing the same language, you can place several campaigns in different locations. This will be very useful in addition if the zones are in different time zones.
-Create ad groups per campaign. The level of quality is highly valued by search engines like Google. This level is achieved with relevant and well-organized ads. Use the ad groups by orienting different keywords that match the texts of the ad. It will give you better results than a single group of ads with an endless list of unrelated keywords.
-Use the keyword planner. The keyword planner is very useful in SEM marketing campaigns. It helps with the phrases or terms for the best positioning of all your ads.
-Combine your campaign with Google Trends. Help yourself with related searches on the Google results page and cross them in Trends to determine which of them have the highest traffic volume.
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Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA and India with a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on leading blogging sites.
