How to give your small business the “big box store” treatment

Image by Gerd Altmann from Pixabay

By Brooke Chaplan

As a small business owner, it can be intimidating to be compared to larger businesses with seemingly unlimited resources. However, there are many ways you can treat your small business with the same level of respect and attention as bigger businesses. Let’s look at some simple strategies that will help you level the playing field and give your business the boost it deserves.

Set goals and measure progress

When treating your small business like a bigger one, setting goals and measuring progress should be at the top of your priority list. Setting goals is important because it helps you focus on what you want to achieve in the long run. Additionally, tracking progress allows you to analyze where you have had success and where you need improvement. This type of analysis can help inform future decisions related to marketing strategies, pricing, customer service, etc.

Invest in technology

Another way to treat your small business like a bigger one is by investing in technology that will streamline processes and increase efficiency. Investing in technology can also save time, reduce costs, and automate tasks that would otherwise require more manual effort. Some popular technology investments for small businesses include accounting software, eCommerce platforms, customer relationship management (CRM) systems, data analytics tools, etc. You could easily head to your local business like A/V Company to get all the needed technology you can think of.

Develop an online presence

Developing an online presence is essential for all types of businesses today — big or small! Having an online presence helps build credibility and trust among customers and potential customers alike. You can develop an online presence through social media campaigns on Facebook or Instagram as well as creating content such as blog posts or videos related to topics within your industry. These types of activities not only help build brand recognition but also drive web traffic to your website which could lead to potential sales opportunities down the road.

Focus on quality over quantity

When it comes to products and services, it’s important to remember that quality trumps quantity every time. This means that instead of trying to offer customers an overwhelming number of options, focus on providing them with fewer items or services that are of higher quality than their competitors. Doing this will help create consumer loyalty and increase customer satisfaction — both essential components for any growing business. Plus, offering fewer high-quality options will save you time and money in the long run since you won’t have to worry about stocking too much inventory or dealing with unnecessary returns from dissatisfied customers.

Treating your small business like a bigger one doesn’t have to be difficult—it just takes dedication and determination! By setting goals and tracking progress as well as investing in technology that will make operations more efficient, you can give yourself every chance to succeed against much larger competitors in the same industry. Finally, don’t forget about building an online presence — this will help increase visibility both among current customers and potential ones who may not have heard about you before! With these tips in mind, taking those first steps towards treating your small business like a bigger one should become easier than ever before.


Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information contact Brooke via Twitter @BrookeChaplan.

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