Key areas where many small businesses miss the mark

By Henry Brown

Believe it or not, in the business world, most businesses seem to thrive when it comes to the most complicated things you can imagine. The truth is, when a business falls upon a hard time, it is generally down to something that could be considered a key area that has gone overlooked.

In this post, we are going to be looking at some of the key areas that are often overlooked, and that will eventually cause problems for the company should they not be addressed quickly. Hopefully, with our help, we can encourage you to take a look at these things early so you will never hit a bump in the road.

Why business focus on the big stuff

It may not come as a surprise to you to discover that many businesses place a ton of importance on complicated ideas and situations. What many people do not realize though is the importance of this.

Nowadays, if a business wants to survive, it has to do as much as it possibly can to beat its competitors and survive. The business world is tough, and without implementing something special, there is just no telling how long the business will survive.

Unfortunately, what can happen is that while a great deal of effort is being applied to finding the next great idea, this can often lead to some small oversights that can really cause some issues further down the line.

The paperwork

Unbelievably, while it may be the most basic of things, there are so many companies out there that are totally missing the mark when it comes to paperwork. One of the first places this often occurs is with the accounts department.

Now, we should first note that this generally isn’t the fault of the business owner; it all comes down to the accounts department. When you hire an accounts department for your business, you often have to do it almost blindly. While you may be confident in all other areas of your business, accountancy is quite a niche to be familiar with.

One of the best things you can do to tackle this is to have a small in-house department for something like bookkeeping and then outsource your accounting needs. Placing this role in the hands of true experts with all the required qualifications will bring better results than trusting it to an employee who is good with numbers but never took a class in business accounting.

The second thing we are going to look at is your contracts. When it comes to paperwork, you can often find that employment contracts are very basic and in the wrong hands could collapse your company.

Going the extra mile with your contracts is always going to be worth it. The truth is something as simple as a contract creator, and a legal eye to go over the finished article can often save your company further down the line. At some point as a business owner, you will have to deal with an employee whose contract will be in dispute. If you do not have the protection of an airtight contract, you may find yourself in hot water.

Basic content

The final thing we are going to look at is something that is now one of the most important things that all businesses should do, this is, of course, create content to make your website enticing to customers and would-be customers.

Now, one of the very best ways you can do this is by producing both video content and blog posts. When it comes to producing both of these, there are some things you will need to remember. The first thing you need to remember may sound counterproductive, but it’s that your content should never advertise your company.

When we say that it shouldn’t advertise, there is no reason that you cannot mention your company name, but the whole purpose of your content should be to give value and information to potential consumers. Over time this informative approach will place you in good standing with people, and when they come across an issue and require a solution, your business will be the first place they check.

Creating content is all part of the trust building between you and potential customers. People want to deal with businesses they can get to know and trust. Consumers want brands they feel stand by values and that have a message that resonates. So, no matter what you do, one of the most important and key areas of your business will always be content.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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