Image by Gerd Altmann from Pixabay

By Henry Brown

You can do quite a few modern DIY business tasks yourself without the need to outsource to an external service. Of course, you need to organize your day and find the time, but you will save a lot of money. From SEO to social media engagement, here are some ideas.

Getting your blog up and running

Gone are the days when a blog required a highly paid-professional to design, create, and develop a website. Of course, a web design company can offer substantial expertise and save you time. However, you can get a blog up and running within a few hours if you sit down with an eagerness to learn. Builders such as Wix, GoDaddy, and Squarespace are very easy for beginners to use. Yet they offer advanced features, including integration with online stores and social media.

Enhancing business with SEO

One of the most useful and required features of developing an online presence is search engine optimization, known as SEO. SEO can advance your website and business by relating certain features of your blog or business website with a user search query from Google, for example. SEO places your posts or pages at the top of a results page when implemented correctly. It takes a while to master SEO, but it saves a lot of money as SEO campaigns can be expensive.

Financial DIY business tasks

Most would rather leave this to someone else. The main reason is probably its complexities. But you may not know that the more you do it, the easier it gets. And it can also help with taxes, of course. One survey in the UK found that 27% of small businesses missed tax deadlines and incurred fines. Apps like Quickbooks make this as easy as it possibly can be. All you need to do is keep on top of the finances by finding some time each week to go through the transactions.

Social media engagement

Perhaps the easiest way to engage with customers and boost business is with a social media campaign. With platforms like Facebook, you have access to potentially billions of people, so it pays. What doesn’t pay is forking out hard-earned cash to someone else to do this for you. With a clearly defined audience, social media engagement requires little more than regular posts, comments, and activities such as polls. At the very least, you will keep customers informed.

Human resources for your SMB

Large companies require human resources to manage the vast amounts of employees. However, with a small or micro business, you don’t need to pay an externally outsourced service to do this for you. HR apps and software are available, and many are very user-friendly and very affordable. Some include systems for managing paychecks, vacations, and even recruitment. Among the best HR apps you can use are Paychex Flex, ADP Run, and Zoho People.

Summary

Creating and running a blog is one of those modern DIY business tasks that can save you money. And with apps like Quickbooks, you also no longer need an expensive financial manager. There are even apps you can use for the human resources side of things at your SMB.

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Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.