By Henry Brown

Starting a new business is no easy thing to do. You may have had the idea for some time and curated it in your mind until you knew you were ready to take that leap of faith. Having a business plan, the investment you need, and the time to make it the success you desire are all important. However, what many people forget is that the smaller details can be enough to put people off. Here are some of the common things that can get overlooked at times, and hopefully a few pointers to help you avoid making silly mistakes.

Grammar and spelling checks when it comes to content

It can be so easy to grab your phone or iPad and start creating a post for your business social media accounts. You could be eager to share an up and coming offer or new product or service, but if you are too hasty you run the risk of sharing content that is littered with mistakes. This can come across as unprofessional. It is always worth checking any content you share, be that physically in letters, or online via emails, social media or your website to ensure there no mistakes are being made. A small thing can put off a customer wanting to do business with you.

Getting packaging, delivery and logistics right

Many businesses offer delivery services, and whether your products are small and easy to post or are larger and require a little more work to get them to the customer, you need to ensure that you pay close attention to all aspects of it. This might be the item’s weight, to ensure that you can adhere to postal guidelines. Things like counting scales can come in handy here. Or it may be that you need to think about things such as the packaging materials that you use. It is also an element of adding a customer service experience to the receiving of a parcel, so how you package the item can also make a big difference. For example, many people are looking for ecologically friendly packaging concepts these days.

Making sure your pricing is on point

Another thing to think about would be to make sure that your pricing is on point. If your business happens to be an industry where there is competition in terms of the products you sell or the services that you provide, does your business’ pricing stack up? Is it competitive for the region you’re serving? This is when you need to think about these things to ensure that you get it right. You don’t want your customers finding better deals elsewhere.

Your branding can make a big difference 

Finally, your branding and logo can also make a big difference to whether or not a customer chooses to do business with you. You want to focus your attention on any wording and slogans used, the font, and the colors, and to ensure that it can be easily read. Small changes and tweaks could make all of the difference.

Let’s hope that paying close attention to these things helps you and your business thrive.

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Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.