4 reasons why print marketing is still important

By Henry Brown

In today’s highly digital world, you may be wondering whether or not there is still a place for print marketing. Well, this article is here to show you just a few of the reasons it remains highly relevant. That is not to say that you should channel your money away from the various digital platforms out there, but the print world still has its role to play.

If you were looking for some guidance in this area, you could always get advice from the print management experts at Xeretec. In the meantime, here are just a few of the reasons why print marketing remains relevant.

They say that it takes a few points of contact before a potential customer recognizes your brand. And while online visibility is great, you also need to be seen on posters, flyers, signage, merchandise, business cards, and all the other individual areas closely associated with print marketing. There is also something powerful about materials that you can physically touch. Sure, you will need a digital printer and a versatile cutter creaser among other things, but it will definitely be worth it. When you see things printed out, it’s a great test of how strong your branding actually is. And you can also start to see whether there are any adjustments or improvements you can make.

While people tend to skim read the things that they read online to pick out the key points, they are much more likely to really pay attention to material in print form. As well as running ads in various publications, you could also look into getting your brand name in the articles as well using a strong public relations strategy. Essentially, you need to be looking for the ways that you can engage your customers and keep their attention.

Niche marketing strategy

When you run a very specific type of company, general digital marketing may not be the best way to reach your customers. You may need to get your name in specific publications, display at trade shows, and take part in face-to-face networking. All of these things require you to have some print marketing materials ready for your customers to take away with them so your business stays firmly in their minds.

Giving yourself a wider reach

While it may seem like the whole world has gone online these days, there is still a percentage of people who don’t use the internet or only use it rarely. If you ignore print marketing entirely, you are going to end up in a situation in which you are missing out on some of your target market. Again, it all comes back to the ways that you are going to get in front of your customers time and time again.

As you can see from the four points listed above, print marketing is still an area that is going strong. So, if your business is not currently involved in this area, now may be the time to make a change so you can continue to target as wide a customer base as possible.


Henry Brown is an online marketing executive. When he isn’t talking shop he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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