Should you hire a public relations expert?
Mark G. Auerbach offers advice on how to hire the right publicist for your small business.
Posts belonging to Category Mark Auerbach
Some “how to succeed” advice from business newbies
Mark Auerbach interviews three young adults and learns they have great advice for how to succeed during the pandemic.
Stay in touch with your base as the pandemic continues
Mark Auerbach suggests strategies for keeping in touch with your customer base as the pandemic continues.
Keeping your team in the loop and motivated when they work at home
Mark G. Auerbach interviews two people who are successfully leading teams from home during the pandemic.
Podcasting 101, Part 4: Enhancing your podcast
Mark G. Auerbach offers tips on how to find voice-over talent and music to enhance your small business podcast.
Westfield community programming: How a community media outlet steps up during difficult times
Mark G. Auberbach reports on how the community media group in Westfield, MA, stepped up to serve the community during the COVID-19 crisis.
Postcard from the pandemic: My perspective on learning how to spin on a dime
Mark G. Auerbach tells how he quickly changed his marketing/PR/arts journalism practice around to keep income streaming in during the COVID-19 pandemic.
Navigating the pandemic: Facing the music one note at a time
Mark G. Auerbach writes about how an orchestra and a performer/director are coping with the coronavirus pandemic with out-of-the-box ideas.
Welcome to Podcasting 101, Part 3 – A case study
Mark G. Auerbach uses Dramatic Medicine’s podcast as a case study in how to smartly develop a new podcast for your small business.
Welcome to Podcasting 101, Part 2
Mark G. Auerbach offers examples that show how doing a podcast can support your business goals.
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