By Mark G. Auerbach As small business owners, entrepreneurs and freelancers, we frequently update our professional bios, client lists, LinkedIn and Facebook profiles, and our promotional materials. But many of us overlook our “elevator pitch,” that very brief personal introduction to our unique skill sets that make us stand out amongst our competition. You know the […]
Mark Auerbach discusses the importance of choosing the right words for your small business marketing.
Marketer Mark Auerbach advises you on how to improve your content so you’re making the best use of social media.
Blogger Mark Auerbach writes about how Peter Thomsen of Thomsen Music has achieved small business success and now provides voice coaching worldwide.
Mark Auerbach profiles Michael Zaskey, founder and owner of Zasco Productions, a successful event management firm in Western MA.
Mark Auerbach profiles Crawford “Chill” Hill, owner of Chill Expeditions, a successful educational travel company.
Mark Auerbach shares the story of Sean Moloney, who has built a large, creative company focused on video story telling in the healthcare field.
Social media has changed, so Mark Auerbach updates his advice on how to wisely use social media to promote your small business in 2018.
Experienced event planner Mark Auerbach and several colleagues offer tips for planning success events for your small business or nonprofit.
Mark Auerbach reports on how a new mentoring relationship gave him new insights into how to work better with clients.
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