Posts belonging to Category Mark Auerbach

Small business success #35: Carl Bartels, cinematographer

Blogger Mark Auerbach profiles his long-time friend, Carl Bartels who has succeeded as a freelance cinematographer in Hollywood.

Make “Giving Tuesday” work for your non-profit (and annoy donors less)

Mark Auerbach offers smart advice for non-profits on how to effectively leverage the power of Giving Tuesday without turning off donors.

Small business success #33: Thomas F. Parker, Parker Artists

Blogger Mark Auerbach shares the story of Thomas F. Parker of Parker Artists, an artist management firm with a long record of success.

Make in-kind donations part of your small business’s charitable giving

Mark Auerbach guides you on how to make in-kind donations part of the charitable giving program of your small business.

Succeeding in small business #32: Kathryn Sullivan, The Ballet Glider by KAS

Blogger Mark Auerbach profiles Kathryn Sullivan, who solved a problem for her ballet students and other ballerinas, thereby founding a new business.

Reinventing yourself and your small business

Mark Auerbach provides important tips on how to reinvent yourself and your small business, something we all need to consider from time to time to stay current with the market and with our own changing interests.

Is your year-end marketing plan in place? It should be!

Mark Auerbach gives smart, money-saving tips on how to prepare now for your year-end marketing push for your small business.

When a publicist and a reporter talk shop: 2016 edition

Mark Auerbach takes Reporter Guy and Publicist Guy out for coffee again and they reveal more secrets to how your small business can succeed with the media.

Small business summer refresher: Get out of town, but stay in touch

Blogger Mark Auerbach reminds us of the things we need to do before taking a break from our small businesses this summer.

Media revisits “locally-owned” and what trend means to your small business

Blogger Mark Auerbach explains why a trend toward locally owned media can be a win/win for small business owners and for media consumers.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover