Posts belonging to Category Marketing

3 strategies to align your sales and marketing teams for organizational growth

Mary Ade gives advice on how to align your sales and marketing teams to boost success for your small business.

What you need to know about using coupons to attract customers (Infographic)

This infographic shows how your small business can use coupons to drive customer purchases.

Your elevator pitch: Getting it right

By Mark G. Auerbach As small business owners, entrepreneurs and freelancers, we frequently update our professional bios, client lists, LinkedIn and Facebook profiles, and our promotional materials. But many of us overlook our “elevator pitch,” that very brief personal introduction to our unique skill sets that make us stand out amongst our competition. You know the […]

How struggling with technological advancements can seriously affect your business

Leanne Thompson explains why small business owners need to improve their company’s use of IT to compete effectively.

Marketing messaging to attract your ideal client base

Michelle van Schouwen gives advice on developing effective marketing messaging for your small business.

Impact of chatbot development on your small business

Bhupinder Kour explains how a chatbot could help your small business improve customer service…and increase sales.

Effective strategies to sustain your small business growth

Kevin Thomlinson outlines areas to focus on to sustain small business growth.

How rebranding can help your small business

Emma Miller discusses six reasons you might want to rebrand your small business.

Negativity can cost you 22% of business: How to maintain a positive online reputation

Hannah Whittenly offers tips on how to build a strong online reputation for your small business.

Competing with big brands as a small business

Henry Brown suggests three areas to focus on to help your small business compete with larger, established brands.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover