Posts belonging to Category Marketing

6 ways technology is changing how you do business

Guest poster Lisa McNair points to six ways small businesses can use technology to improve efficiency and increase productivity…and profits.

4 ways small business owners can benefit from artificial intelligence

Chloe Smith explains how artificial intelligence can support the success of your small business.

Small business success #39: Chill Expeditions, Crawford “Chill” Hill

Mark Auerbach profiles Crawford “Chill” Hill, owner of Chill Expeditions, a successful educational travel company.

Looking inward: Essential small business investments

Henry Brown suggests where you’ll get the most bang for your buck when investing in your small business.

Create a memorable marketing event for your small business

Follow these tips if you’re considering hosting an event to promote your small business.

How much will a fantastic business website cost you?

Henry Brown advises you on what goes into the costs of setting up a truly great website for your small business.

5 effective marketing strategies for multilingual websites

If you want your website to work in multiple countries, here are five ideas on how to make sure you’re handling the marketing end effectively.

How can local SEO help your small business rank better on Google?

Emma Miller explains how your small business can benefit from local SEO even if you’re not engaged in etailing.

Creating a brand identity for your small business (infographic)

This infographic provides good advice on building a strong brand identity for your small business.

Ensuring your small business gives a great first impression every time

Henry Brown writes about the elements of making a good first impression on clients or customers.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover