Posts belonging to Category Marketing

Performance techniques to help you deliver a winning presentation: Act 2 – Defeating stage fright

Blogger Mark Auerbach offers techniques for conquering stage fright to make a stellar business presentation.

Performance techniques to help you deliver a winning presentation: Act 1

Blogger Mark Auerbach offers up great tips on how to make your next business presentation a hit by using basic performance skills.

Should your small business become a B corporation?

If your small business’s mission includes addressing social and environmental issues, you may want to consider obtaining B corporation certification so you can better tell the world about these important business values.

Bridging the digital divide: Bringing technology into the workplace, Part III

In Part III of her series on how to bring technology into your small business, Leandra Williams writes about three key areas where using technology can help you work more efficiently.

Succeeding in Small Business celebrates its 5th anniversary!

It’s our fifth anniversary! Thanks to all who have helped keep Succeeding in Small Business going.

How to keep your public affairs messages from going awry

Mark Auerbach reminds us of the importance of making sure our well-intentioned public affairs initiatives stay on track in their messaging.

Small business promotion: 5 dynamic ways to get more referrals

Guest blogger Fadi Azba recommends updating your strategies for generating referrals for your small business.

The power of silence: 5 ways to hear what your followers aren’t saying

Guest blogger Kristen Gramigna recommends five ways to improve your social media strategy to maximize its effectiveness in helping you connect with customers and prospects.

The top 5 facts you need to know for your marketing launch

Getting the market launch of your new product or service right is critical to the success of your small business. Blogger Michelle van Schouwen, who has extensive experience in market launches, writes about 5 critical things to consider before your launch.

Advantages of an e-commerce startup over the brick-and-mortar model

Guest blogger DonAmato explains three significant advantages of testing your start-up business online before venturing into a brick-and-mortar investment.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover