Posts belonging to Category Marketing

Bridging the digital divide: Bringing technology into the workplace, Part II

In part two of her series for SucceedingInSmallBusiness, Leandra Williams provides data on the top three social media platforms that can help you decide which is right for your small business marketing.

6 cost-effective ways to advertise your small business off the Internet

Guest blogger Todd Turner provides tips on six important ways to market your small business off the Internet.

Maximizing your small business brand: Premiums and sponsorships

Need to freshen up your small business marketing? Blogger Mark Auerbach give tips on how go beyond the usual marketing tools to strengthen your relationships with clients and your customer base.

Put your best foot forward with a great business card

Your business card is one of the hardest working marketing tools you have; make sure it’s doing the job for you, advises small business blogger Jeanne Yocum.

Stay on top of consumer trends that may affect your small business

Small business owners must stay alert for shifting consumer behaviors that may mean they need to change their products or services to keep pace with changing customer tastes and preferences, writes small business blogger Jeanne Yocum.

4 ways to go big with your small business

Guest poster Lindsay Edwards provides tips on four key ways to take advantage of the growth prospects of your small business.

Mastering small talk: The art of schmooze when networking for your small business

Small business blogger Mark Auerbach presents great tips on how to master the art of small talk when attending networking events to promote your small business.

Bridging the digital divide: Bringing technology into the workplace, Part I

Guest poster Leandra Williams provides three key tips for how your small business can use the Internet wisely to attract new customers.

Trends prognosticators say will impact small business in 2015

What does 2015 hold in store for your small business? Blogger Jeanne Yocum has compiled a review of trends that may impact you soon.

Mentoring: The best holiday gift of all

Blogger Mark Auerbach writes about the many benefits both sides of the equation gain when a mentor and mentee come together.

The Self-Employment Survival Guide can help you succeed. Learn all about it here.

Self-Employment Survival Guide book cover