Good reads: Issue #2 – The power of social media
One thing I really like about Twitter is that I come across links to thought-provoking or helping business articles I would not have found otherwise.
Posts belonging to Category Marketing
Let a ghostwriter put spirit into your business message
Everybody knows that many famous executives have behind-the-scenes help from ghostwriters when they write books on how they succeeded in business, give lucrative keynote speeches, or submit opinion pieces to The Wall Street Journal. What many people don’t realize is that lots of not-so-famous executives and professionals also rely on ghostwriters to help them spread their business messages.
Small Business Success Q&A #5: Pelland Advertising
Any small business that has been around for 30 years must be doing something very right. For Pelland Advertising, the key to their long-term success is going to extremes to understand their clients’ businesses, industries and specific needs.
Networking 101: Anyone can do it. Seriously. Even you.
Many people don’t realize that networking is a learnable skill, just like any other business ability. They mistakenly believe that some people are natural-born networkers and others (usually themselves) are not.
Good reads: Issue #1
Here are three articles I came across last week that talk about important topics for small business owners.
When e-mail has to say it all
While at times it can seem more like a curse than a blessing, e-mail is an essential business communications tool. Lacking the body language, facial expressions, and voice tone that typically help us figure each other out, e-mail, while useful, is not without hazards.
Good advice from BusinessWire on effective press releases
So get smart with your press releases. Read the BusinessWire post and put its learnings to work for you.
Care for your customers with good writing
Clear written communication is a must for good customer service. Sending customers murky messages will lead to higher volumes of calls to your busy customer service staff. The final outcome: frustrated customers and overloaded front-line workers.
Six tips for writing proposals that win business
Increasingly, savvy business owners are requiring proposals to ensure that they get the best possible solution at an attractive price; learning how to write great proposals to increase your win rate is a must. Once you are confident in your ability to compete on paper, proposals will become less of a necessary evil and more of a sure-fire way to gain a competitive edge.
Here are tips for making sure your business proposals are winner.s
Public speaking: A critical success skill that anyone can learn…and I do mean anyone
So if public speaking scares you to death or if your skills need polishing, do something about it! There are plenty of resources available to help you. Besides the Dale Carnegie course, which is now given in a two-day format rather than the 8-week evening course I took years ago, there is Toastmasters International.
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Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
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