Creative mind: 4 steps for turning your new product ideas into reality

By Emma Sturgis

Some of us love to look into ways that we can modify what is already there or come up with something totally new that will take the market by storm. However, before that idea becomes a reality, it will have to go through a couple of important stages to make sure that it’s solid. Here are 4 steps to follow if you want to turn your invention into a reality.

Start by writing everything down

It’s good that you have an idea of something that you believe can be helpful to users. However, that idea is worth nothing unless you put it on paper. You have to write down everything about your new invention. Write down how the machine should work, who it’s meant for, the date you came up with the idea and began working on the project, how you intend to market the invention after patenting, and any other important thing related to the invention. You can also have this secret document signed by a witness that you trust. Writing down the details of the project you have created will allow you to actually take credit for the product.

Find out if the idea already exists

Never make the mistake of assuming that just because the people around you have never heard of your invention, it has not been done elsewhere. Search online for patents that may seem similar to what you’re going for. If there isn’t, you are lucky. However, don’t just stop there. Research the market to find out if there could be demand for your invention. If it has potential, proceed to the next stage.

Come up with a prototype, modify it, and file for a patent

The next thing that you should do is come up with a prototype for the invention. You can build it yourself or hire a plastic moulding manufacture or metal fabricating company to do it for you. Test it out with a few people on the market. Get their opinions and use that advice to make the invention better. After you’re satisfied with how it operates or looks, you can begin the patent filling process to safeguard your idea.

Launch and market the product

After getting your patent, you can create a business using the normal process and register it. Comply with all the legal requirements, get the financing, and show your product to the world. You should consider getting help from a profession marketing expert if you want to make any meaningful sales. It could be an added advantage if the marketer has helped other inventors sell their items to the world.

Follow the above steps if you want to make your inventions real. Sometimes you may be comfortable following this process alone. Or you might consider taking on a partner whose skills and expertise complement your own. This might help you bring your idea to market more quickly.


Emma Sturgis is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2.

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