How SEO makes all the difference for small businesses

By Meghan Belnap

Small businesses have to do all they can to get ahead. As a small business owner, you’re well aware of that. What you may not be aware of are some of the unique strategies that are available to you to help you grow your business. Among these strategies, search engine optimization, or SEO, stands out as one of the most important. To help inspire you, here are a few ways that SEO makes all the difference for small businesses.

Expand your reach

As a small business, it’s likely that one of your biggest struggles is growing your pool of customers. Though the customers you have are faithful, it’s always good to have more customers to draw on. That’s where SEO comes in. By keeping your website updated and offering useful information regarding your area of expertise, you can enjoy increased exposure to a large range of people that likely wouldn’t be influenced through typical word-of-mouth.

Stand out from the crowd

As more startups continue to come to the table, it can be difficult to stand out in your field, even in your local market. Properly executed SEO optimizations, though, allow you to show what sets your business apart from your competitors. A solid meta-description, the lines of text that appear below your website link, can be used as a tool to show that you’re the company people should choose for their needs. If you rank high enough on certain search engines, you can even gain free exposure through info boxes that appear on the screen, giving you more screen real estate than your competition.

Attach yourself to trending events

If you are updating your website on a regular basis, you’ll likely be faced with a decision about what to do when various local and national news stories grab the headlines. Good search engine optimization would suggest that you should embrace these news stories so you can take part in rising trends that people are already searching for. This means you can get eyeballs on your website even when people aren’t specifically searching for your company or area of business. Of course, you have to do this judiciously. For example, it might be best to avoid political topics that can be divisive.

Know what’s hot

An important part of SEO is working hard to deliver new content to your customers, whether through new products, new blog posts, or other changes around your website. This pursuit of a fresh website has other benefits besides helping your website to rank more highly. As you seek out trends to help determine your online presence, you will stay on top of what’s hot and on-trend. This will positively influence the other areas of your business, including your in-person presentation, so you ensure you always appeal to your target demographic.

SEO is a broad field with many moving parts. If you really want to focus on it, it can take up all your time and resources. Fortunately, even a modest commitment to SEO can pay big dividends when it comes to the success of your business. Therefore, it’s worth your while to investigate SEO techniques so that you can begin expanding your business through this important avenue.

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Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure.

 

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