Image by Kevin Sanderson from Pixabay

By James Daniels

When you own a retail establishment, it is so important to make as many sales as possible so you will be able to make money and keep your business running. The best way to do this is by having as much footfall as possible. The math is simple: the more people that walk into your store, the more people might decide to buy something, meaning the higher the likelihood of a high level of sales. The difficult part can be knowing which steps you should take to have as much footfall as possible. If you are interested in learning more, then you should read the guide that has been created for your reading pleasure below.

Use eye-catchers

There are two types of shoppers: those who go to a particular shop to fulfill a particular purpose and those who are simply enjoying a day out in town and can be swayed by something catching their eye. You should be focusing on that latter group and finding ways to make your storefront looks as cool and exciting as possible. To allow for the best connection between your store and any potential customers, get some great glass from Delta Glass NJ.

Put on a sale

If there’s something customers like, it’s the feeling like they are getting good value for money. That’s why if you want to give people the incentive to come into your store, you should put on a sale. Before you start the sale, it is worth making sure that you can afford it and will make money selling your items at a discounted price – in other words, will the increased customer footfall would justify the discount. One pitfall to avoid in this respect is putting on an endless sale because this can make your company seem disingenuous.

Display items outside

It is very important to make sure that you are meeting the people walking past your store where they are. It has been proven that people are more likely to be interested in what you have to offer if you have stalls outside, as this allows them to see your products more easily as well as enables them to connect with your store without having to interrupt the flow of their walk.

Have great customer service

Having a great reputation as a shop-owner is crucial to having as many people as possible want to come to your store. This is especially true when you want to ensure that people return to your shop. This is because people respond to human interactions, so if they have a positive association with your service or the service of your employees, they will want to return, and they will want to make repeat purchases. For this reason, you should be focusing on your customer service skills and inspiring your employees to help you in this journey as well.

Increase online marketing outreach

If you are serious about making sure that your shop is a success, it’s not just enough to work on your physical presence. You also have to make sure that you are working on your online presence. This is especially true when you think about the fact that the younger generation is much more likely to search for products online, meaning you have to ensure that you are meeting them in their space.

This means that you probably need to step up your social media game. Broadly speaking, you need to have a presence across Facebook, Twitter, Instagram, LinkedIn, and Tik Tok. The last one is particularly important, as this has become the most-used social media platform in America, especially among the younger generation. To make sure that you have a good social media presence, it might even be a very good idea for you to go ahead and make sure that you hire a dedicated social manager expressly hired for that particular purpose. They will help you make sure your content is appropriate for each platform, connects with viewers, and is shareable – for the right reasons, not the wrong ones!

Conclusion

It has been the express aim of this guide to ensure that you are able to increase footfall in your retail establishment, thus ensuring that you can make money and that your business can thrive. In order to make sure that you are in the best possible position, it is recommended that you implement all of the above suggestions. Best of luck, and remember: if you increase your footfall, your business will succeed.

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James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.