It’s no secret that customer service plays an important role in building the customer base of small and large businesses alike. In fact, catering to consumer needs is even more important for small businesses as they can’t compete with the efficiency and assets of mega-corporations.

Implementing insights gleaned from customer satisfaction surveys is a great way for small business owners to improve their customer acquisition and retention rates. You may not be able to offer the lowest prices or fastest service, but showing your customers that you value their business and opinions can make the difference.

Consumers tend to spend more money when they feel appreciated and cared for as a patron and a person. Taking the time to listen to their pain points and desires can propel your small business forward. To help you get started, Nextiva offers a breakdown of customer satisfaction survey questions in the infographic below.