Articles from August 2021

Steps to protect your small business

James Daniels outlines the key steps you need to take to protect your small business.

Greenwashing: What is it and why your small business shouldn’t fall into the trap

Henry Brown explains greenwashing and why it’s a bad idea for small business owners to engage in this practice.

Best post-pandemic small business employee retention strategies

Jasmine Williams offers advice to small business owners on how to retain employees in a post-pandemic world.

Talking points: How to develop this key marketing tool

Mark G. Auerbach offers advice on how to develop talking points that will help promote your small business.

Everything you need to know about buying a vehicle for your small business

James Daniels offers guidance about how to select the appropriate company vehicle for your small business.

Ways to build a strong connection with your customers

James Daniels offers ideas on how you can build customer loyalty for your small business.

How do you build a noteworthy brand as a first-time entrepreneur?

Anita Ginsburg offers branding tips to new small business owners.

Should your company take a stand? Conventional wisdom vs. reality in 2021

Michelle van Schouwen discusses whether it’s advisable for small business owners to take a stand on social and political issues and how to do so smartly.

How to make more impact with your business blog

James Daniels offers suggestions on how to make your small business blog more effective at drawing in customers.

Why health insurance is more vital than ever for small businesses (Infographc)

Henry Brown discusses why offering health insurance to employees is more important than ever and explains how five types of plans work.

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