Think before you click: Your reputation depends on it
One ill-considered social media post can ruin your reputation and damage your small business, writes blogger Mark Auerbach, who provides strategies for avoiding such online faux pas.
Posts belonging to Category Mark Auerbach
Maximizing your small business brand: Premiums and sponsorships
Need to freshen up your small business marketing? Blogger Mark Auerbach give tips on how go beyond the usual marketing tools to strengthen your relationships with clients and your customer base.
Mastering small talk: The art of schmooze when networking for your small business
Small business blogger Mark Auerbach presents great tips on how to master the art of small talk when attending networking events to promote your small business.
Shake the blues away: Coping with stress during the holiday season
With the holiday season near at hand, blogger Mark Auerbach provides tips on how small business owners can deal with the inevitable stress that comes at this time of year.
Use humor in marketing wisely
Blogger Mark Auerbach advises business owners to tread carefully when using humor in marketing. While humor makes a campaign memorable, it can also backfire if the humor falls flat or offends.
For your small business, a video’s worth 10,000 words
Blogger Mark Auerbach provides great advice on how to put together a video that will promote your small business’s product or service.
The press kit: A valuable tool for small businesses and nonprofits
Blogger and publicist Mark Auerbach gives pointers on what you should include in a press kit to help the media understand your small business.
Buy local: There’s creative talent in every community
Creative talent can be found everywhere, not just in the big cities. Blogger Mark Auerbach writes about the wisdom of buying local.
Travel and the small business owner: How to be a road warrior
Frequent business traveler and blogger Mark Auerbach offers great advice on how to get the most bang for your small business travel dollar.
Why can’t you behave? Manners make the difference in small business
Blogger Mark Auerbach talks about the critical importance of practicing good manners in business settings and provides resources for polishing up on your etiquette.
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