Your hourly rate is killing your business: 5 steps to escape it
Guest poster Donald Cowper provides valuable advice on how independent contractors can earn more by avoiding the trap of pricing their work based on hourly rates.
Posts belonging to Category Marketing
In this age of Big Data, don’t let your small business data go to waste
Blogger Karen Utgoff advises small businesses owners on the emerging trend of Big Data and the value that can be gained from mining your small business for data that will help improve decision making.
Sponsorship: An effective marketing and branding tool for small businesses
Sponsoring an event can be a great way to raise the visibility of your small business. Blogger Mark Auerbach provides useful advice on how to decide which event to support.
Word of mouth: Your strongest marketing tool
Word of mouth can help build your small business. Blogger Jeanne Yocum provides tips on how to generate positive offline and online buzz from your customers.
Is your signage pulling in new customers for your small business?
Blogger Jeanne Yocum writes about the things it’s important to consider when ordering signage for your small business.
Automated social media tools can be perilous for small businesses in times of crisis
Blogger Jeanne Yocum points out how NOT to tweet during a disaster like the Boston Marathon bombings.
Publicizing your small business: Making a media list and checking it twice
Blogger Mark Auerbach provides great tips and resources on how to assemble a media list that will help you promote your small business through news coverage.
Why networking is important for small businesses
This week’s guest poster on SucceedinginSmallBusiness writes about the importance of building a strong network for your small business.
Start spreading the word…writing press releases for your small business
Blogger Mark Auerbach provides important advice and resources on how to write press releases for your small business.
Creating a successful marketing campaign
Today’s guest poster talks about the importance of creating a solid marketing plan as you seek to grow your business.
Follow Me!
Learn How to Succeed at Self-Employment
Author Jeanne Yocum, creator of SucceedinginSmallBusiness.com, has written an insightful guide to help you succeed at self-employment. Learn more about The Self-Employment Survival Guide: Proven Strategies to Succeed as Your Own Boss and download the first chapter for free.
Learn More