Ways to give your small business a social edge over the competition

Image by Gerd Altmann from Pixabay

By Henry Brown

Giving your business a social edge over the competition might be something that you want to think about if you want to pull ahead and increase your market share. After all, social media and the general social aspect of business today is growing with each passing year. If you want to know where to start and which changes it might make sense to implement, read on and find out more about all of that.

Collaborate with relevant influencers

It’s usually a good idea to collaborate with influencers if you want to give your business a real edge. You should think about the ways in which you can collaborate with these people and use their impact to your advantage. They add a degree of authenticity to your brand because they already have such a one to one connection with their audience.

Interact in a way that builds relationships

If you want to give your business a better social edge, you need to be willing to communicate. It really is as simple as that. If you’re not interacting with people in believable ways. Building those relationships can be very rewarding for you in the long-term and will enable you to build a community around your brand that has genuine loyalty.

Gain attention with a video content strategy

Video content comes with so many cool advantages that other types of social content doesn’t. It can convey information in a dynamic way and can give a human face to the message that you’re trying to get across. As important as written content is, it can’t offer those benefits. It’s why you should find a way of incorporating video content into your overall social media strategy in one way or another.

Be more creative when advertising on social media

When advertising on social media, it’s vital to be creative and not be too dry about it. It’s very easy to fall into the trap of being a little too boring and predictable when it comes to advertising on social media. You don’t want to put yourself in a position where you’re causing your audience to scroll by out of boredom and lack of interest. BrandTotal has some ideas and advice on how to be more creative in that department.

Run contests to increase your engagement

One way to massively increase the amount of interest and engagement in what your business is doing on social media is by running contests. Everyone wants to get something for nothing, so you’re going to generate a lot of interest when you take this approach, and a lot of those people should want to stick around after too. It’s not about increasing engagement for the sake of it; you also need to continue to harness it afterwards.

Getting an edge over the competition is something that’s always appealing, and there’s no reason why you can’t make use of social media and social engagement in order to create precisely that kind of edge. So be sure to make the most of the various ideas discussed above.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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