Is your customer service lacking? This can’t continue

By Henry Brown

Customer service is one of the most important areas in business. Without customers, your business doesn’t exist but this is something that a lot of business owners forget. It’s for this reason that if you know your customer service is currently lacking, you have to do something about it to ensure that this doesn’t continue. In this article, we’re going to be looking at some of these things so that you get an idea of where you can improve. If you would like to find out more about this topic, keep reading down below.

Use social media

The first thing that you need to think about is using social media. It’s more than just a great marketing tool; it’s a fantastic way to communicate with your customers. Most people are on social media, so speaking to them, engaging with them and making them feel like part of your business isn’t going to be difficult. All you need to do is post regularly, make sure your content is engaging by using polls, pictures and videos, and respond to the comments that people leave.

You get bonus points if you can make your customers laugh with some of the things that you say or do. We recommend hiring someone to take over social media so that you know you always have someone completing this task.

Add another contact option

Have you thought about adding another contact option? We’re sure that you have the standard mobile number and email address listed for customer service, but have you thought about something like webchat? This might be more convenient for many people, and it will free up some space on your phone lines and emails. If you own an ecommerce business, we suggest that you look up the best live chat for ecommerce businesses, and the same goes for whatever business you have. If you want to provide the best to your customers, you need to have the best at your disposal.

Send employees to training courses

If you think that your employees are lacking, then send them on some training courses. These show them the expectations that you have for your business, and also make it completely clear what is and is not acceptable in terms of customer service. Things are always changing, so it’s good for them to have up to date knowledge. Anyone who claims they didn’t know what they did was wrong after they have been on this course is not telling you the truth, and this is something that will need to be dealt with as soon as possible.

We hope that you have found this article helpful, and now see some of the things that you should be doing if you know that your customer service is lacking. The last thing that you want is to be losing customers to the competition simply because you didn’t take the time to improve their service. We wish you the best of luck, and hope that this advice has a great impact on your business as a whole.


Henry Brown is an online marketing executive. When he isn’t talking shop, he’s roaming the streets of London, uncovering the extra-ordinary in the ordinary.

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